AI in our Recruitment Process
A human approach, supported by technology
At TUI, we use AI and technology to help create a smoother, fairer and more efficient recruitment experience. We believe in being transparent about how these tools are used and when human decision-making remains an essential part of the process.

Supporting people, not replacing them
AI helps us manage large volumes of applications and improve candidate experiences, but our recruitment teams remain at the heart of the hiring process.

Fairness & transparency
We regularly review our processes to ensure they are fair, responsible and aligned with our recruitment principles.

Protecting your data
Any technology we use must meet our privacy, security and data protection requirements.
Where you may see AI in the recruitment process
AI is becoming part of the recruitment process and can help make it easier for you to find the right opportunities and stay informed throughout your recruitment journey. The use of AI can vary depending on the role, location and stage of the recruitment process.
We use technology to support our recruitment teams and improve your experience, but people remain at the heart of our recruitment decisions. AI does not replace the human conversations, judgement and expertise that are an important part of joining TUI.
Apply
How AI is used - Improving search and job matching experiences
AI-enabled technology may help you find relevant opportunities based on your skills, experience and interests. It can make it easier to search through available roles and identify vacancies that could be a good match for you.
Application review
How AI is used - Supporting recruiters with application processing and organisation
AI-enabled tools may support our recruitment teams by helping to process, organise and manage applications. This can help our recruiters work efficiently when reviewing applications, while keeping the recruitment process focused on the skills and experience relevant to the role.
Assessment
How AI is used - Interviewing remains a human-led process
Your interview is an opportunity for you to meet and speak with our people. Interviews remain human-led, with AI-enabled technology potentially used to support practical elements such as creating a transcript or helping with note-taking. The conversation, questions and recruitment decision remain centred around people.
Interview
How AI is used - Interviewing remains a human-led process
Your interview is an opportunity for you to meet and speak with our people. Interviews remain human-led, with AI-enabled technology potentially used to support practical elements such as creating a transcript or helping with note-taking. The conversation, questions and recruitment decision remain centred around people.
Offer
How AI is used - Chatbots or automated communications may help answer questions and provide updates
Once you reach the offer stage, technology such as chatbots or automated communications may help answer common questions, share information and keep you updated. This gives you access to information when you need it, while our recruitment teams remain available for questions or support that need a human response.
Human Decision Making
People make hiring decisions
While technology may support parts of the recruitment process, hiring decisions are made by trained recruitment professionals and hiring managers.
Have questions about AI and recruitment?
Here are some answers to common questions about how we use AI, how your information is handled and the role our people play throughout the process.
Do you use AI to make hiring decisions?
No. AI may support parts of the recruitment process, but hiring decisions are made by people.
Will my application be reviewed by a person?
Applications are reviewed by our recruitment teams, with technology supporting aspects of the process.
How is my data protected?
Your personal data is handled in line with applicable data protection requirements and our privacy notices.
What AI tools do you use?
We work with a range of recruitment technology providers. Where AI is used, we aim to be transparent about its role in the process.
Can I opt out?
Where relevant, information about available options will be provided during the recruitment process.
Further questions?
We're committed to openness about our recruitment process. If you have questions about how technology is used during your application, please reach out to our recruitment team.