Cluster Marketing Executive

As the Cluster Marketing Executive based in Zanzibar, you will support the marketing initiatives for our owned TUI Hotel brands ‘The Mora Zanzibar’ and ‘TUI BLUE Bahari Zanzibar’. Reporting to the Cluster Marketing Manager, this role plays a crucial part in implementing marketing strategies, maintaining brand consistency, and executing digital and offline marketing activities that drive brand awareness and business growth.

You must already have the right to live and work in Tanzania before applying for this position. 

ABOUT OUR OFFER

• Local contract with competitive salary
• Meals provided and use of staff recreation and gym facilities 
• Additional benefits including discounted rates, financial, health & wellbeing, and lifestyle
• Exceptional approach to learning with international career development opportunities, including other TUI Hotels, access to our TUI Learning Lounge with certified trainings and language licenses.

ABOUT THE ROLE

• Brand & Marketing Support: Assist in executing marketing strategies, ensuring consistent brand representation across platforms, and supporting sales with promotional items and materials.
• Brand Monitoring: Oversee brand apps, monitor performance, and provide insights and recommendations through detailed reports.
• Social Media Management: Manage social media accounts, create engaging content, oversee campaigns, and ensure timely responses to guest inquiries and user-generated content.
• Digital Campaign Performance: Track, report, and optimize digital campaign performance while collaborating with the digital agency.
• Content Creation: Assist in creating visually appealing content using image and video editing tools for social media and promotional materials.
• Public Relations: Support media and influencer engagement to enhance visibility and reputation and respond to online reviews and guest feedback.
• Reputation Management: Implement strategies to improve online reputation and guest satisfaction across review platforms.
• Collaboration & Events: Work with teams and agencies to execute marketing initiatives, prepare campaign materials, and coordinate on-site events and promotions.

ABOUT YOU

• Experience & Industry Knowledge: Minimum 3 years of marketing experience, preferably in hospitality or luxury tourism, with expertise in digital and traditional marketing.
• Technical Skills: Proficiency in social media platforms, digital marketing tools, graphic design, video editing software, and Microsoft Office Suite; knowledge of ReviewPro is a plus.
• Communication & Language: Excellent written and verbal communication skills in English; additional languages are advantageous.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.
• Customer Focus & Adaptability: A proactive, energetic, and customer-focused mindset with adaptability and a willingness to learn.
• Reputation Management: Experience in managing online guest interactions and digital brand reputation across various platforms.

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TUI Group is the world’s number one integrated tourism business. TUI Hotels & Resorts comprises over 400 hotel properties with 12 core brands that cover all areas of the leisure hotel market from price-conscious to luxury brands.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.